Our Story

The world is in an era where the parlance “innovate or die” has become more than just words on frames but rather a statement of truth and everyday reality. Consulting practices that help businesses wade through the muddy waters of Digital Transformation have become a compulsory investment. However, whilst medium and large-scale businesses get to pick from the pile of consultants fawning and falling over themselves to be picked, small businesses who really are the backbone of the economy are left to find their way alone.

Digital Transformation requires multi-disciplinary competence in business model innovation, change management, project management, bleeding-edge technology, design thinking, and brand communication strategy, to name a few. All of these are often out of the reach of micro and small business entrepreneurs, and yet are inexcusable requirements for success in the new digital economy. It is at this dilemmic junction, Rarefy Consulting finds its sweet spot to create high value.

Every day, we help African micro and small businesses innovate new disruptive business models, implement experience-enhancing digital technologies, and design unique brand identities and communication strategies.

Our Values

See from our lenses, what makes us tick and inspires our entire process.


As true friends, the extra mile is just the beginning of how far we go for our clients.

Systems Thinking

We create solution through systems to ensure they remain scalable.

Continuous Improvement

We think long-term. We are keen to create durable and impactful solutions with businesses.

Infinite Game

We don't look to be ahead each day but we aim to have built something wonderful in the long run.

Our Team

A little behind-the-scene (BTS) on the individuals that make the process work.

John Oluwaloseyi

Creative Director

Oluwanisola Fadipe


Daniel Osarokutamwen